Entrepreneurship & Innovation (Brand Innovation)

Brand University of Applied Sciences

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Study Entrepreneurship & Innovation

In our Master’s course Brand Innovation with a focus on Entrepreneurship & Innovation you will learn everything you need to found a successful company – or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Successful companies solve real problems and that’s why you will also focus on sustainable development and global challenges, such as climate change, and learn all about production and consumption.

How to kick-start your career?

We collaborate with startups, established agencies and leading brand companies. In practice projects, you will be working on real problems of different companies, preparing you for the strategic and creative tasks of a business developer, both in Hamburg and abroad, if you wish. This way we want to help you improve your creativity and analytical thinking as well as expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders or executives, and committed to help you get the most out of your experience.

Due to our connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on doing business.

Modules

• Brand Innovation

• Brand Thinking

• Digital Technologies & Development

• Brand Entrepreneurship

• Agile Product Development

• Data Science

• Artificial Intelligence

• Business Modelling & Financial Planning

• Growth Hacking & Platform Economy

• and others

Career Prospects

Due to the unique focus on brand thinking and new technologies as well as the intercultural environment and our connection to China, you will be well-prepared for creative strategic tasks that global founders face.

As a graduate of Brand Innovation with a focus on Entrepreneurship & Innovation you may choose from a variety of careers such as Entrepreneur, Intrapreneur, Growth Hacker, Startup-Consultant or Business Developer.

Why Brand University?

Brand University is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

Entry requirements

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Fees and Funding

Study fees EU:

• 890 EUR one-time enrollment and examination fee.

• Tuition fees for full-time study with 90 CP for students from Germany and the EU: 890 EUR/month

• Total fees: 16.910 EUR

Study fees non-EU:

• 1.150 EUR one-time enrollment and examination fee.

• Tuition fees for full-time study with 90 CP for students from outside the EU: 1.140 EUR/month

• Total fees: 21.670 EUR

Scholarships

Brand University has a scholarship program in place to give talented young professionals from all over the world the opportunity to apply for our program. Please ask our study advisor if scholarships are available now.

Brand University

Contact & Support

Visit our website for more information about Brand Innovation M.A. – Entrepreneurship & Innovation.