Marketing & Innovation (Brand Innovation)

Brand University of Applied Sciences

More informations

Study Marketing & Innovation

In our Master’s course Brand Innovation with a focus on Marketing & Innovation you will learn to use new technologies and tools to create products and innovative brands in the digital age.

We live in times of constant change. Today, brand management works differently than ten years ago. That’s why innovation is at the heart of your studies. We will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.

You will learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

In short, you will learn everything you need to develop meaningful, strong brands in the digital landscape.

How to kick-start your career?

We collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for challenging strategic tasks in the brand industry. In small groups and a creative atmosphere, you will solve real problems of major brands and meet executives of large corporations – both in Hamburg and abroad, if you wish. You will improve your creativity, innovative thinking and teamwork skills, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

Modules

• Brand Innovation

• Brand Thinking

• Digital Technologies & Development

• Digital Branding

• Data Science

• Artificial Intelligence

• Brand Bootcamp

• Market Research & Cosumer Psychology

• and others

Career Prospects

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as our intercultural orientation, you will be well-prepared for the complex strategic tasks at international brand companies.

As a graduate of Marketing & Innovation, you may choose from a wide variety of careers such as Brand Manager, Online Marketing Manager, Marketing Specialist, Media Planner or Online Sales Manager.

Why Brand University?

Brand University is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

Entry requirements

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Fees and Funding

Study fees EU:

• 890 EUR one-time enrollment and examination fee.

• Tuition fees for full-time study with 90 CP for students from Germany and the EU: 890 EUR/month

• Total fees: 16.910 EUR

Study fees non-EU:

• 1.150 EUR one-time enrollment and examination fee.

• Tuition fees for full-time study with 90 CP for students from outside the EU: 1.140 EUR/month

• Total fees: 21.670 EUR

Scholarships

Brand University has a scholarship program in place to give talented young professionals from all over the world the opportunity to apply for our program. Please ask our study advisor if scholarships are available now.

Brand University

Contact & Support

More information about the master course Marketing & Innovation (Brand Innovation) can be found on the website of the university.